Behavioral Targeting : A method of creating relevant email or Web content based on a user's behavior, including opens and clicks, pages visited or conversions.

Behavioral Triggers : An event based on a change or update in status, demographic information or user behavior that causes a lead to proceed along a specific workflow branch or new path.

Blacklisting : A list of names of machines or emails suspected of sending spam. Anti-spam services gather reports about spam coming from certain machines and publish the names of those machines on a "blacklist." Many companies use blacklists to reject inbound email, either at the server level or before it reaches the recipient's in-box.

Email Tarketing : The use of email (or email lists) to plan and deliver permission-based marketing campaigns.

E-Marketing : Electronic Marketing is the act of trying to achieve marketing objectives through electronic or digital means. Most emarketing campaigns are performed through the use of Internet-based content, such as e-Newsletters and emails.

ESP : A company that specializes in outsourced, bulk email services for permission-based email marketing. ESP's provide tracking information about open and bounce rates, as well as list segmentation to allow the user to send targeted messages to their opt-in readers.

Follow us link : Following a particular website to get regular update from that website.

Junk Folder : The location for storing unwanted e-mail as determined by a spam filter.

List Tatigue : A condition producing diminishing returns from a mailing list whose members are sent too many offers, or too many of the same offers, in too short a period of time.

Multi-Channel Marketing : Multichannel marketing is marketing using many different marketing channels (email, SMS, social media, etc.) to reach a customer.

Netizens : A person who is a frequent or habitual user of the Internet.

Newsletter : A printed report giving news or information of interest to a special group.

Permission : The implicit approval given when a person actively requests to have their own email address added to a list.

Personalization : Method of printing an individual’s name from a mailing list on a mail piece or letter.

Search Marketing : Strategies and tactics undertaken to increase the amount and quality of leads generated by the search engines, involving both organic and paid search strategies.

Sender Reputation : Sending emails to valid addresses representing those who want to receive your messages, therefore preventing complaints, red flags from email service providers and being labeled a spammer.

Sign Up form : A method on a web page of entering information such as order details.

Spam : The popular name for unsolicited commercial email. However, some email recipients define spam as any email they no longer want to receive, even if it comes from a mailing list they joined voluntarily.

Spam Complaints : The receipt of a complaint from an email recipient who has marked the message as spam.

Spam Traps : A common testing method in which a list is Split into few parts and every group receives different creative content. This technique enables the performance of every message to be tracked in terms of conversions and determines which is more effective.

Unsubscribes : To remove oneself from an email list, either via an email command to the list server or by filling in a web form