Digital advertising, also called internet advertising, uses the internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing, social media marketing, many types of display advertising (including web banner advertising), and mobile advertising.
Like other advertising media, digital advertising frequently involves both a publisher, who integrates advertisements into its digital content, and an advertiser, who provides the advertisements to be displayed on the publisher’s content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser.
At iDreamBiz, we are proficient in all aspects of digital marketing to ensure that your ROI stays positive at all times.