Congratulatory messages had been pouring in for Captain Space since his website hit the magical 10,000 user benchmark. This was definitely a stepping stone in his career. The captain, however, was not ready for what was to come his way next. ‘How do you manage the list of users, and what do you plan to increase their number?’, questioned his personal & professional rival, General Dark, at the success party. The Captain was stumped - these words were like a dagger that cut through his heart. Through all the celebrations, he had forgotten to think about what he was supposed to do NEXT regarding 'list management'. It was Team iDreamBiz that yet again took it upon themselves to manage the list of users availing his services.
List management is an important aspect of email campaign management as it helps you filter as per the client's behavior, and susequently target them for upselling, cross-selling, abundant cart, references and more. List Management includes the following 2 fundamentals:
List Segregation depends on your marketing and sales strategy and includes your existing and potential buyers. Our team segregates your email list according to the behavior and activities of your clients. After this, efforts are made to convert the potential buyers into permanent ones and existing buyers into recurring buyers by using our expertise and experience.
The process of list optimization includes removing hard bounces which are e-mail messages that have been returned to the sender because the recipient's address is invalid or has been closed. With that, we eliminate manual unsubscribe emails and maintain email list for better delivery.