Understanding client expectations enables us to deliver as per his/her vision. It involves setting up of goals and objectives which sets the foundation for design and content.
In order to be able to design the website better, it is important to understand the target audience - the people who the client wishes to engage with through his website.
Understanding consumer needs and preferences is vital to website development.
In this case, John’s competitors would be entrepreneurs owning websites catering to health and fitness. Knowing your competition, not only motivates you to deliver something better but also gives you an idea as to what works in the area that you are aiming to make a mark in.
This involves developing icons that are user-friendly and assist them in solving their problems.
Creating an archetype of the final product so that we can have an idea about the ‘look’ or ‘layout’ of the website is known as prototyping.
After the prototype has been created, the various icons are tested for their functionality and smoothness of operation.
To notify the user of the various options that would lead him/her to the desired icon or page within the website is what comes under ‘notification strategy'.
A website with a greater visual appeal is sure to make an impact on the user and therefore the layouts of a number of websites are considered (to decide on the color palette etc) before zeroing in on one layout for the client’s website.
This involves analysis of how the website would look on a mobile, laptop and desktop.
Animations are built into a website to give it that edge over other websites that target a similar audience. Browsing through websites can often be an arduous job, especially when the user is looking for something very specific.
To finalize on the product so developed, it is important that it be tested to see if all the features are in place and working effectively.