How do you define a good web design? Is it a design that sells your product/service to your visitors? Or one that compels your visitor to subscribe to your newsletter. Irrespective of your intentions, there is no doubt that a good web design conveys your company’s USP to your visitors. It communicates with your customers on your behalf to explain everything without your customers having to ask.
A good web design keeps your customers engaged – even those who land on the website without any intention to purchase. Creating such designs is difficult without learning your customers’ intentions. To create a good web design, you should try to bring the following 4 elements to effectively convey your message to your visitors.
Essentials of Good Web Design
· Usability: The best way to check for the ease of usability of your website, consider it being browsed by a person who is unacquainted with your product/service. Basically, someone who doesn’t directly relate to your service. Then see if he/she gets the point you are trying to make.
· Navigation: Answer before your customer has to ask. Follow this simple principle and your website will boast of the best navigation on the internet. Your customers will leave often if they can’t find answers to a few questions. Though you do have them answered somewhere on your website (FAQs, for instance), they are unable to access that information and so promptly drop-off the sales funnel. As a web designer, it’s your responsibility to move them towards the relevant sections of your website.
· Eye-pleasing: There’s no way you can compromise with that. Forget sales, if your website is not appealing, you won’t have many visitors on your website. So, choose colours and pictures for your website wisely. Make sure that your design isn’t overwhelming. Too much colour or too much text can be too confusing for your costumers. It’s a good practice to create wireframes first and then go about materializing your design goals.
· Call-to-Action (CTA): As a thumb rule, where there’s design, there’s a call-to-action. When a visitor arrives on your website, they need to provide their details in exchange for all the information that they got from the website. That need for the information should clearly stand out on your website. For instance, SaaS websites offer free trails for a fixed number of days. These free trials should be clearly visible on your website. As a vague example, if you sell holiday packages, ‘Book Your Destination’ should be bright enough to be visible to your visitor.
Good web design can go a long way in showcasing a brand in the most appealing and intuitive manner. Has something else worked better for you? If so, do share it with us in the comments.