How do you define a good web design? A design that sells your product/service to your visitors. Or leads your visitor to subscribe to your newsletter. Irrespective of your intentions, a good web design conveys your USP to your visitors. It communicates with your customers on your behalf, to explain anything without your customers having to ask.
Essentially, it keeps your customers engaged, even to those who land on the website without the intention to purchase. And creating such designs is difficult without learning your customers’ intentions. To create a good web design, you should try to bring the following 4 elements to effectively convey your message to your visitors.
1.) Usability: The best way to check for the ease of usability of your website, consider it being browsed by a person who is unacquainted with your product/service. Basically, someone who doesn’t directly relates to your service. And see if he/she gets the point you make.
2.) Navigation: Answer before your customer has to ask, follow this simple principle and your website will boast of the best navigation on the website.
It’s often your customers leave because they can’t find answers to a few questions. Though you do have them answered somewhere on your website (FAQs), they are unable to access that information and drop-off the sales funnel.
As a web designer, it’s your responsibility to move them towards FAQs. Or other relevant places.
3.) Eye-pleasing-ness: There’s no way you can compromise with that. Forget sells, you won’t have a visitor ever on your website.
So, choose colors and pictures for your website wisely. Make sure that your design isn’t overwhelming. Too much color or too much text, either way you’d be confusing your costumers. It’s a good practice to create wireframes first, and then go about materializing your design goals.
4.) CTAs Call-to-Actions: Where there’s design, there’s a call-to-action.
When a visitor arrives on your website, they need to provide their details in exchange for all the information that they got from the website. That need for the information should clearly stand out on your website.
For instance, SaaS websites offer free trails for a fixed number of days.
Free trail should be clearly visible on your website.
If you sell holiday packages ‘Book your destination’ should be bright enough to be visible to your visitor.
Has something else worked better for you? Do share with us in the comments.