The internet space abounds in email campaign management tools that claim to take your business to the next level. However, only few of these tools are able to deliver as per your expectations and requirements.
Here are the best ECM tools that can help improve your business prospects to a large extent:
· Active Campaign: Active Campaign is one of the most affordable tools available. You can easily create marketing automation sequences with the help of this tool. With the help of Active Campaign, you can add conditional content to your emails which allows you to personalize your messages based upon the information that you have gathered about your leads/subscribers. You can also score leads which enables you to know how ‘hot’ or ‘cold’ a prospect is on the basis of his/her activities.
· GetResponse: GetResponse is also an affordable tool. It is very easy to use. For instance, you can import your lists in just a matter of a few seconds. GetResponse has a total of 500+ magnificently-designed templates (all of them optimized for mobile use) which makes it very simple for beginners to create high-quality, professional-looking newsletters and similar stuff. They also have an incredible customer support. It also allows you to split test the body of your content, subject line, sender name and even the time of the day!
· Mailchimp: Mailchimp has a user interface which is very well designed and super easy to use. Even a total beginner would find it easy to build a campaign. Functions such as importing and exporting lists have also been made really easy with this tool. This is the only ECM tool which offers a 100% free account. Mailchimp also has a wide variety of integrations – the number of services that it cannot connect to is almost equal to none!
· ConvertKit: ConvertKit is a relatively new tool but it has already made its mark as one of the best ECM tools available. It is very well designed. The bar chart which displays the number of new subscribers you have received is broken down into chunks to represent the blog posts and traffic sources that are making your lists grow. It is similar to Active Campaign in the sense that its automation features are very simple (but not at the cost of functionality) which makes it easy for anyone to create a segmented range of drip campaigns.
· Aweber: Aweber is a cost-effective and easy to use tool. It has great reporting which helps those new to ECM learn as to what works and what doesn’t work. Its email campaign creator walks you through the process of setting up your sign up forms and newsletters. Aweber allows you to split test your campaigns which in turn enables you to compare and improve your open and engagement rates.
Conclusion
These 5 tools have been found out to be the best public domain email campaign management tolls when it comes to deliverability and scaling up your business. If you are in need of ECM solutions tailor-made and customized to fit your particular business, get in touch with iDreamBiz now.
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