Ah! The joys of email. The most reliable channel of communication and correspondence over the internet. Instant messengers come and go, but the faithful email outlives them all.
Everyone’s got one. Some have multiple. Email IDs. That’s what we’re talking about here (before you let your imagination run wild J). There’s one for work and one for school. Maybe one, or a few more, for personal use. Hell! There used to be one just for spam! But email service providers evolved and updated their spam filters. Now spam-only accounts are no longer the need of the day.
Today, email campaign management service providers are constantly competing in this space, trying to engage, nurture and convert as many leads as they can. However, it’s not an easy task. It has been stated that an email marketing campaign with only 25% of the recipients opening the email is considered to be a successful campaign, boasting an impressive open rate.
The following steps will guide you in creating an email marketing campaign that sets you in the right direction.
· Step 1: Ascertain Your Goals – The first step towards creating a successful email campaign is to take some time in figuring out just what are you trying to accomplish with it. For instance, if you sell products through an ecommerce store, you will look to increase sales. However, if your blog or website earns money through ad impressions, you might be looking to drive traffic to it. Therefore, it is always a good idea to understand your goals and guide the content of your email marketing campaign accordingly.
· Step 2: Choose the Right Email Marketing Platform – If our email marketing goals are simple and you are looking to target few people, your CRM might do the needful. However, if you are targeting a large base, you would probably need an automatic, self-sustaining email marketing platform that provides you with things like email triggers, schedulers, auto-responders and trackers. Mailchimp, Active Campaign, Infusionsoft and Klaviyo are some of the most trusted and widely used email marketing platforms out there.
· Step 3: Build and Segment Your Contact List – It doesn’t matter whether you have a lot of contacts that you want to target, or just a few subscribers you are looking to reach out to. Ultimately, they all count as prospects. Trawl your existing database for email IDs, and you will most likely realize that you have more contacts than you had previously thought. If you have an ecommerce store, check your master account for past, as well as current, customer IDs. If you have a blog, consolidate your subscriber list. Once you have all the contacts in one place, segment your list as per your requirements. This will help you in sending specifically targeted emails based on things like expressed interests, demographics and position in the sales funnel, to just name a few.
· Step 4: Create an Email Template – It’s a good idea to create a basic email template that you can use again and again to send targeted messages to your recipients. To learn more about creating the perfect email template, click here.
· Step 5: Send Your Email Campaign – Congratulations! You have just created your email marketing campaign. Now all you need to do is send out your emails. Don’t be disheartened if you don’t get immediate responses. It happens to everyone. Study the performance of your campaign, make necessary changes, test different emails and you’ll keep getting closer to your goals slowly but surely.
If you are in need of the best email campaign management services, do get in touch with iDreamBiz today.
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