Introduction
“You’ve got mail!”
Do you remember hearing that a long, long time ago. This short sentence is one of those iconic pieces of internet history when the road was still being paved. Nowadays, times have changed and emails have been supplemented by likes, tweets and status updates, but that doesn’t mean that the everlasting usefulness of emails has reduced. In fact, amidst all the hullabaloo of social media, your inbox is still the only place where you receive serious messages, especially business related ones. For this reason alone, email marketing has become more important than ever. The problem is that most folks don’t know how to go about it the right way.
This bog post will teach you about the basics of email campaign management – how a successful email campaign is built from the ground up.
Email Campaign Management for Dummies
· Step 1: Getting Permission – An email campaign can’t be built without emails IDs – and that’s not rocket science. The first step is to build a list of emails that you want to target. Now, simply asking folks for their email IDs so that you can bombard them with your emails just doesn’t work. Instead, they need to be enticed with some offer or freebie – they should think, “Hey! All I need to do is fill in my email ID and I’ll immediately get something in return. That sounds like a sweet deal! Let me fill it in.” Offer your prospects some goodies like free eBooks, free trials of your product or service, free catalogues – anything that makes them want to give out their email IDs to you, an unknown person.
· Step 2: Fulfil Expectations with Your Emails – Successful email marketing campaigns have their roots in the fact that you are offering your recipients something that they actually want. If you end up pitching an IT service to a barber, it won’t do either of you any good, will it? Make sure that you are sending out relevant emails to relevant people. The initial email should introduce yourself, your products and/or your services. The follow up emails should be about company and products/services updates, promotions and offers and other relevant information that you might want to give out. Almost all email campaign management service providers give you the option of autoresponders – something that you should take full advantage of.
· Step 3: List Management and Analysis – List management gives you the ability of sending targeted emails to your contacts. For instance, you can send a specific email to only those contacts who haven’t opened your last email (perhaps asking them why is it so), while a different email can be sent to those who have showed interest (perhaps send them a second pitch with some attractive offers). The point is that it may seem trivial and unnecessarily time-consuming to segment your list, but the reality is that the end-results far outweigh the efforts that you put in. Analysis is critical in the sense that it can give you some valuable insights – specifically, what is working for you and what you’re doing wrong. The three most important elements you need to concentrate upon are your open rates, click-through rates (CTR) and unsubscribes. Pay keen attention to these and you are bound to improve your sales over time.
Conclusion
Ultimately, email campaign management is not very tough to get your head around – you just need to be smart about it. Apply a bit of common sense. Make use of this article and act upon it. If nothing works, contact iDreamBiz and we’ll take care of everything for you. Now, that is definitely doable, isn’t it?
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