How Social Media Plays a Crucial Role in Improving Traffic on Your Website

Introduction

The recent changes to Google’s propriety search algorithms has web designers constantly trying new ways to boost their SEO ranking. Developers are coming up with new and unique solutions to improve traffic on their websites. However, there is one sure shot way of achieving this in today’s digitally connected world - social media.

Nowadays, billions of people are connecting with each other through various social media platforms. Social media has grown to be the primary driver for exchange of information and distribution of news. In such a scenario, it is not tough to understand that having a good social media presence is extremely vital to your website’s success. Simply put, the more active you are on social media, the more traffic you will receive on your website. Ultimately, people are spending a whole lot of time on these social networks, thereby making themselves the perfect medium for improving traffic on your website.

In the following sections we will discuss how social media helps in driving website traffic and what you can do to improve traffic on your website through the use of social media.

How Does Social Media Drive Website Traffic?

Here’s a fun fact - when doing a Google search, a business or organization’s Facebook or Twitter profile might just show up before their website!

Still have any doubts about the power of social media?

Let’s try to enumerate the various ways in which social media impacts the amount of traffic your website receives.

• Social media engages viewers by providing them with useful and relevant content.
• It enables you to connect with your target audience by communicating ideas, holding surveys and taking opinion polls, amongst countless other ways. You can get lots of feedback, and accordingly analyze and adjust your marketing strategy.
• Social media helps improve your brand recognition and brand value by ensuring that your brand is constantly in front of potential buyers who are looking for your services.
• Social media helps you gain your customer’s trust and increases your credibility. By maintaining accounts across various social media platforms, your customers can contact you easily and find reliable information about you easily. It makes your business look legitimate, and ultimately, as more and more people will hear about your brand, your credibility will increase.
• A social media account affects your SEO ranking, thus improving your website traffic in turn.

Few Tips to Improve Traffic on Your Website by Using Social Media

• Get on Twitter. Tweet regularly about your business and its website.
• Start a Facebook page for your website and regularly share your content on it. Doing this is a great way of expanding your reach.
• Request users to promote your website on social bookmarking sites such as Reddit and Digg. Also make use of a social commenting platforms like Disqus or Intense Debate.
• Integrate social-sharing tools such as Flare on your website. These tools allow users to share anything via various social media platforms such as Facebook, Twitter and other social bookmarking sites all from one place.

Conclusion

If you are looking to generate leads, increase online sales, build brand awareness, and above all increase traffic to your website, then it is absolutely vital that making use of social media should be part of your overall game plan.

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