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    The Importance of Email Campaign Management for Successful Email Campaigns

    The Importance of Email Campaign Management for Successful Email Campaigns

    Introduction

    Email campaign management is an important aspect for successful email campaigns. After all, it takes time, careful planning and apt strategizing to ultimately cultivate a beneficial relationship with your prospects and clients.

    Email Campaign Management Tips

    Following are some tips on how to execute a successful ECM strategy:

    ·         Plan Ahead – This is probably the most important aspect of your entire email campaign management strategy. By planning ahead, you can execute your strategy in the most streamlined manner. Make a calendar and plot out the dates and frequencies of sending out your emails. If there’s an important date, like a festival for instance, you can target it in advance by planning for it. It might not be possible to plan ahead for each email, but at least having a long-term strategy in place will make things more organized and make life easier in the future.

    ·         Keep Your Emails Short, Sweet and To-the-point – Most business professionals get bombarded by lots of emails on a regular basis. No matter what your goal is, you should realize that even your most loyal clients don’t have the time or inclination to read long, meandering emails. So, keep your emails short and sweet. Every email should have a defined and direct purpose. May it be shopping for a product or service, sharing a post on social media, reading your blog article or any other purpose for that matter – just ensure that it is clear and to-the-point.

    ·         Segment Your Contact List – Not each and every email that you send out will be pertinent to your entire contact list. It is therefore a good idea to segment the contact list clearly according to your contacts’ needs, behaviour, demographic and any other criteria that you deem relevant. By doing so, you can send specifically targeted emails to each segment in order to optimize and maximize engagement.

    ·         Test Your Emails – It is important to test your emails to discover what works and resonates with your audiences and what doesn’t. For instance, you can test two separate subject lines for the same email on a small group in order to determine which one is more successful. The more successful one can then be rolled out to a wider group. This will help definitely help increase your open rates.

    ·         Communicate on a Regular Basis – Send regular emails to your contact list to keep them engaged at all times. For some groups, you might have to send multiple emails in a week, while others need only be contacted on a weekly, fortnightly or even monthly basis. Determine how frequently you want to communicate with your recipients to achieve the goals that you have set. Please ensure that you don’t flood your contacts with so many emails that they want to unsubscribe, but instead find a balance that helps keep them in the loop at all times.

    ·         Define, Analyze and Re-analyze Your Metrics for Success – Determine the metrics of your emails campaign’s success. For instance, open rates, click rates, number of shares and other criteria can be your metric. These may vary from email to email and group to group, but make sure you define them so as to learn and adapt as you progress.

    Conclusion

    When it comes to running successful email campaigns, there is no single strategy that works across all situations. However, no one can deny the fact that an effective email campaign management strategy can make a huge and impactful difference.

    Contact iDreamBiz for indrusty-leading email campaign management services.

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