Your website is the foundation of your internet existence. It is the bridge that connects your great products and services to the online community that is your market and audience. In today’s world, it is impossible for a business to succeed without a web presence.
When we talk about creating and maintaining a web presence, custom web solutions often come to mind. However, before you opt for the same, there are 5 things that you should ask yourself:
· Do you want to get your products online promptly?
· Are you looking to have a flexible personalised solution?
· Is SEO performance a top priority for you?
· Will you be running multiple stores?
· What is your budget?
Generally, custom built websites are costlier than their open source counterparts, and take more time to build, but their benefits far overshadow these factors. With a custom designed website, the flow and functionality of the website is not dictated by the pre-built framework, as is the case with open source websites mostly.
For instance, when it comes to ecommerce websites, you have total control over how your website visitors find your products, check-out, add items to their cart et cetera. In addition, you also have greater control over website appearance, which is an important factor in convincing your visitors to stay on your website.
Moreover, with ecommerce website custom solutions, you can make any and as many changes to the website as you wish to. It means your ecommerce store can be easily personalised for your particular market sector which obviously helps improve your sales.
Furthermore, you can also add specific features to keep your customers coming back. Your product pages can also be optimized to rank high in search engine result pages. You can configure the website and data feeds the way you want to.
A custom ecommerce website can handle bulk products as well as many visitors at the same time. It can also be easily integrated with other solutions such as gateways and CRMs.
The Pros and Cons of Custom Web Solutions
The pros to custom web solutions are as follows:
· Website is able to handle bulk visitors and big transactions
· Maintains a uniform appearance throughout the whole website
· Multiple functionalities with increased likeliness of a single platform can achieving and handling other business goals
· Easy integration with other systems
The cons to the same are as follows:
· The built framework maybe restricted to a certain system or brand
· Source code is locked, therefore there is lack of individuality
· Customization may be restricted.
· There is no 3rd party input you can use
· Strong possibility of what you see is what you get.
Conclusion
In the end, there are both pros and cons to custom web solutions when building your web presence. Depending upon your requirements and goals, you should analyse whether to opt for the same or not. You can contact iDreamBiz for industry leading custom web solutions for your business.
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