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    Why Should You Rethink Your Website’s Content Today?

    Why Should You Rethink Your Website’s Content Today?

    Introduction

    In today’s world, customized websites are becoming increasingly attractive when it comes to visual elements such as graphic design and user interface. Most people care enough to invest in website design and visual structure, but website content is not paid much mind. The prevailing logic is that if a website is visually appealing, it is enough to attract customers. However, this is far from the truth. Actually, the old saying “Content is king” still holds true when it comes to defining the overall success of a website.

    Website content is practically the voice of a company. It is your website’s content that will speak to your customers while you are busy expanding your business. Furthermore, good website content is what delivers the right message into the minds of your customers and ultimately helps win their wallets. All the other components of your website (like design, visuals, plugins et al.) only provide a secondary role to the content.

    Hence, there are numerous reasons why good content is absolutely vital towards the success of your website. Let us enumerate some of the biggest reasons why you should seriously rethink your website’s content starting today itself:

    ·         Provides Information and Increases Sales - Your website content is what provides all the information about yourself and your business. In the end, your website’s primary job is to educate people about the products and services that you have on offer. When users visit your website, they are mostly looking to find out more about your company. Good content goes a long way in putting across the right message in their minds. Providing users with the information that they’re looking for in a clear and easy way can help keep users on your site and increase eventual conversions. This is why it’s important not just to have original and interesting website content, but also to vary the content regularly in order to entice visitors to return to your site again and again.

    ·         Helps Build Brand Value - Your website is the primary platform where you can develop a close relationship with your customers. Good website content will help them solve their problems and make well-informed choices, or it may simply educate them about your enterprise. Either way, it will help in increasing your brand value a lot. Good website content works wonders in establishing trusted lines of communication with your potential customers, thereby building your brand credibility in the process. Research has shown that 61% of consumers will continue purchasing goods from businesses that offer quality custom content.

    ·         Boosts SEO Ranking - A nice, visually appealing website is of no use if users don’t know about it and can’t find it easily. Quality content is the key to your website’s search success. All search engines highly value and reward good, relevant and original content. Google went as far as penalizing websites with poor and irrelevant content by removing them from the search results! That’s how important good content is when it comes to your SEO rankings. A recent study by Outbrain shows that search engines act as the top drivers of traffic to websites, beating even social media by more than 300%!

    ·         Calls-to-Action - Apart from educating the users about your business and optimizing your search engine rankings, good content will also instruct your users about what to do next through the use of calls to action. A call to action is nothing but an invitation to users about making an action. A few examples of calls to action are “Contact Us”, “Add to Cart”, “Request a Quote”, and the like. Basically it can be anything you want your users to do on your website. Adding these calls to action to your website content will actually help increase conversions and subsequent sales.

    Conclusion

    The bottom line is that your website content is a direct reflection of your company and, therefore, you just cannot afford to let it slip anyhow. So make sure that you’re putting your best foot forward when it comes to developing quality content for your website.

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